Despite the label "digital natives" Millennials and Gen Z show varying degrees of real technological knowledge. Because digital dependence does not necessarily equate to digitally savvy. While the up-and-comers may demand personalized messages and "more control" of their finances, there might be more of a learning curve than FinTech wants you to believe.
- Dependent versus savvy - which is which?
- Changing desires and digital interactions.
- What now?
Make sure your institution is designing tools and messages that reach the ever-growing digitally dependent consumer. Download the FREE white paper now!